Consumer savvy: conceptualisation and measurement
نویسندگان
چکیده
منابع مشابه
Technological addictions: Conceptualisation, measurement, etiology and treatment.
Nowadays, Internet and mobile phone use are widespread worldwide. Forty percent of the world population use the Internet, whereas six times more individuals are online today compared to the last decade (International Telecommunication Union, 2012, 2013). Advancements in digital technologies have resulted in various positive applications, including (but not limited to) promoting (mental) health,...
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ژورنال
عنوان ژورنال: Journal of Marketing Management
سال: 2007
ISSN: 0267-257X,1472-1376
DOI: 10.1362/026725707x212793